HubSpot Research | Charts | State of Inbound (8)

Budget increases by marketing spend

How often marketers check metrics x ROI

Marketing involvement in sales software purchase x budget

Marketing involvement with sales software purchase x ROI

Marketing automatino use by budget

Marketing automation use by ROI

How often marketing check analytics by ROI

Content creation sources by ROI

2015 budget by budget change factors

2015 budget by higher or lower ROI

2015 budget by ROI tracking

The most overrated marketing tactic by ROI

Breakdown of marketing spend by inbound vs outbound ROI

Marketing spend comparison - outbound vs inbound orgs

Marketing content producers, year over year comparison

Senior job titles favor inbound marketing

Inbound works for every company type

The most overrated marketing tactics

Top marketing challenges year over year

2015 budget by ROI