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Key is topics

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New topic cluster structure

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Results from clustering

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Topic Clusters

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Example of topic cluster

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Old blog structure

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SEO timeline

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Interest in using a website bot

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Interest in messaging apps for customer service

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Interest in AI-based customer service

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Technologies used by HubSpot customers

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Chat technologies used by HubSpot customers

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Ad networks used by HubSpot customers

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Analytics technologies used by HubSpot customers

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Payment technologies used by HubSpot customers

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Support technologies used by HubSpot customers

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Retargeting technologies used by HubSpot customers

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Video platforms used by HubSpot customers

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Technologies used by B2B and B2C companies

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