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Average interactions per blog post - manufacturing

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Defining Compounding Blog Posts

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Average traffic to compounding and decaying blog posts

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Return of compounding blog posts

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Contents of a compounding blog post

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Example titles – a slight change in topic focus can impact a post’s longevity

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High performing posts have 6 to 13 words in their title

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Example of head term vs long tail keywords

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Top keywords in compounding blog titles

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Three example types of blog posts

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Compounding Blog Posts report Infographic

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Share of total traffic from compounding posts for four blogs

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Compounding blog posts generate 38% of traffic

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Layout components for compounding posts - graphic

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Average Number of views by post type

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Kinds of Headlines that make people stick around

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Conversion rate by headline character count

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Average views by post type against average

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