HubSpot Research | Charts (7)

App marketplace is dominated by big players

Enterprises rate the success rate of lead nurturing

Importance of marketing technology for lead nurturing

How often lead nurturing is integrated across channels

Most effective resources for lead nurturing

Most effective online channels for lead nurturing

Most effective lead nurturing tactics and most challenging obstacles to success

Objectives of lead nurturing strategy

Enterprises rate the success of lead nurturing

Marketing and sales not considered trustworthy

Buyers want to connect with sales during the consideration stage

Preferred content channels in the buyer's journey

The sales disconnect continued

Sales thinks they're giving a good experience to buyers

Preferred content formats in the buyer's journey

Sales has trouble establishing urgency and connecting