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HubSpot Research

HubSpot Research

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SSL matters to consumers

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Memorable branded content

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Content preferences by age

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For brands, video content is preferred

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People want more video content

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Content that people pay attention to

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Google and Facebook lead for content

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Many reps lack a career path

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New reps plan feel less valued

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New reps plan feel disempowered

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81% of new reps plan to leave

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Companies should want customers to be happy

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Growing companies prioritize success

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Growing companies prioritize support retention

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Consumers don't feel prioritized

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