Your source for the latest marketing, sales, and business data
November 6, 2017 // 4:00 PM
A HubSpot Digital Consumer Trends Report
TL;DR: Our recent survey of over 3,000 consumers explored the type of content and channels that best attracts people’s time and attention. The clear winner is video, with interactive articles and social content emerging as close contenders.
This trend toward video has been in the making for some time now. What’s different is that millennials, an age group which roughly spans 18 to 34, aren’t just buying sneakers and gadgets anymore. Increasingly, millennials comprise a cohort of people purchasing homes, baby clothing, and B2B software. And their strong preference for video, social, and mobile-first content has implications for marketers working across an expanding array of industries.Read More >>
January 30, 2017 // 10:00 AM
TL;DR: Artificial intelligence (AI) technologies are already widely used today – people just don’t realize it. HubSpot surveyed over 1,400 consumers globally about AI and found that:
June 25, 2016 // 7:00 AM
Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo:
March 7, 2016 // 2:32 PM
HubSpot Research exported sources data from HubSpot’s Marketing product and created website visit benchmarks across business type, employee size, region, and industry. HubSpot Research calculated the proportion of total visits each channel generates across January 2014 through May 2015. The detailed charts below also represent the average number of visits received each month from each traffic source.Read More >>
Subscribe to get notifications when there are new reports and charts.