Hubspot Research

Your source for the latest marketing, sales, and business data

When #1 Isn't Good Enough (for Google) Anymore

TL;DR: Traffic to the HubSpot Blog flattened out earlier this year after growing steadily since 2006. Our team dug into the trend and found that the decline was due to two main changes in Google search: the addition of featured snippets on Search Engine Result Pages (SERPs) and the increase in conversational search.  

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, SEOs are exploring a new way of linking related content under a "topic clusters" model. This report serves as a tactical primer for marketers responsible for SEO strategies.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Does Your Website Make The Grade?

The New Metrics of Website Success.

What makes a website great? And more importantly to businesses, what makes a website rank? It used to be that great content and design alone were enough. Today, new factors determine a website’s success. Now, great, high ranking websites have:

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Compounding Blog Posts: What They Are and Why They Matter

HubSpot Research analyzed blogging data from more than 15,000 companies.1 Based on our analysis, HubSpot recommends that marketers focus on “compounding” blog posts — posts whose traffic grows steadily over time. These posts are far more valuable than “decaying” posts which deliver a surge of traffic and then decay over time. While only one in ten posts are compounding posts, they account for 38% of total blog traffic across our sample. To maximize the chance of creating a compounding post, write articles that solve readers’ problems, are easy to scan, and feature words like “how” and “why” in the title.
Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

No results found.

Want our latest research?

Subscribe to get notifications when there are new reports and charts.

Your Presentation

YOUR PRESENTATION: 3 items

Download Clear