Hubspot Research

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How Salespeople Learn

TL;DR: There are millions of salespeople worldwide and yet there are no formal sales training curriculums offered in higher education. So how do salespeople learn the sales motion? What type of interaction they prefer? What are they spending their time on? According to our recent survey, salespeople:

  • Prefer 1:1 training, which is difficult to scale.
  • Depend strongly on their managers and peers for support; this is especially the case for women in sales.
  • Are unlikely to change their habits after they've figured out what works for them.
  • Probably unintentionally ended up in the sales profession.
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