Hubspot Research

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Global Inbound Trends [from the State of Inbound 2016]

Editor's note: This analysis is an excerpt from our new State of Inbound Report. Sign up for the full data readout here.

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Globally, marketers in NAM (North America) and ANZ (Australia and New Zealand) have the most faith in their organization’s marketing strategy. Just over half of respondents in SEA (Southeast Asia) and EMEA (Europe, Middle East, and Africa) expressed confidence in their strategy.

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The Effectiveness of Advertising in Asia Pacific

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of direct mail that usually goes straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop-up ads, distracting banner ads, or the dreaded auto-playing video ad.

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Native Advertising Rises As Consumers Opt Out

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of mailers that usually go straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop up ads, distracting banner ads, or the dreaded auto-playing video ad.

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Top Training Needs for Marketing Teams: A Guide For Marketing Leaders

Twenty-four percent of marketing teams state that training is a top challenge for their team.1 Given all the channels marketers must engage in to connect with their audience and generate leads, mastering every marketing tactic proves to be difficult. Lean marketing teams must run SEO for their webpages, launch multichannel campaigns, facilitate social engagement, conduct lead nurturing and scoring, hit their numbers, and hand off marketing qualified leads to sales. Within each marketing element, there are countless nitty gritty tasks a marketer must be aware of. Understandably, some things fall through the cracks. So how can marketing managers help their team stay on top of their game?

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