Globally, marketers in NAM (North America) and ANZ (Australia and New Zealand) have the most faith in their organization’s marketing strategy. Just over half of respondents in SEA (Southeast Asia) and EMEA (Europe, Middle East, and Africa) expressed confidence in their strategy.
Why People Block Ads (And What It Means for Marketers and Advertisers)
July 13, 2016 // 8:00 AM
Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.
Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.
The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...
Average Traffic Sources For Websites: Benchmarks From 15K HubSpot Customers
March 7, 2016 // 2:32 PM
HubSpot Research exported sources data from HubSpot’s Marketing product and created website visit benchmarks across business type, employee size, region, and industry. HubSpot Research calculated the proportion of total visits each channel generates across January 2014 through May 2015. The detailed charts below also represent the average number of visits received each month from each traffic source.