Globally, marketers in NAM (North America) and ANZ (Australia and New Zealand) have the most faith in their organization’s marketing strategy. Just over half of respondents in SEA (Southeast Asia) and EMEA (Europe, Middle East, and Africa) expressed confidence in their strategy.
HubSpot Research exported sources data from HubSpot’s Marketing product and created website visit benchmarks across business type, employee size, region, and industry. HubSpot Research calculated the proportion of total visits each channel generates across January 2014 through May 2015. The detailed charts below also represent the average number of visits received each month from each traffic source.