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May 10, 2017 // 9:00 AM
TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, SEOs are exploring a new way of linking related content under a "topic clusters" model. This report serves as a tactical primer for marketers responsible for SEO strategies.Read More >>
February 26, 2017 // 8:00 AM
TL;DR: As people more adopt tools designed to make marketers and salespeople more efficient, new complications arise. Sure, people are now faster at completing work tasks, but now they're spending more time managing different technologies, performing data entry, and reconciling reports.
December 13, 2016 // 7:00 AM
TL;DR: AI technologies today range from simple to extraordinarily complicated. Basic chatbots are enabled by natural language processing, which allows them to understand human language. More complex technologies like IBM’s Watson leverages machine learning to absorb huge amounts of data and create predictive algorithms. This report breaks down the most well-known AI products and technologies on the market today.Read More >>
August 19, 2016 // 11:30 AM
What makes a website great? And more importantly to businesses, what makes a website rank? It used to be that great content and design alone were enough. Today, new factors determine a website’s success. Now, great, high ranking websites have:Read More >>
July 13, 2016 // 8:00 AM
Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.
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June 25, 2016 // 7:00 AM
Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo:
April 7, 2016 // 8:00 AM
Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.
The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...Read More >>
March 7, 2016 // 2:32 PM
HubSpot Research exported sources data from HubSpot’s Marketing product and created website visit benchmarks across business type, employee size, region, and industry. HubSpot Research calculated the proportion of total visits each channel generates across January 2014 through May 2015. The detailed charts below also represent the average number of visits received each month from each traffic source.Read More >>
February 8, 2016 // 6:00 AM
People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of mailers that usually go straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop up ads, distracting banner ads, or the dreaded auto-playing video ad.Read More >>
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