Hubspot Research

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Compounding Blog Posts: What They Are and Why They Matter

HubSpot Research analyzed blogging data from more than 15,000 companies.1 Based on our analysis, HubSpot recommends that marketers focus on “compounding” blog posts — posts whose traffic grows steadily over time. These posts are far more valuable than “decaying” posts which deliver a surge of traffic and then decay over time. While only one in ten posts are compounding posts, they account for 38% of total blog traffic across our sample. To maximize the chance of creating a compounding post, write articles that solve readers’ problems, are easy to scan, and feature words like “how” and “why” in the title.
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