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November 6, 2017 // 4:00 PM
A HubSpot Digital Consumer Trends Report
TL;DR: Our recent survey of over 3,000 consumers explored the type of content and channels that best attracts people’s time and attention. The clear winner is video, with interactive articles and social content emerging as close contenders.
This trend toward video has been in the making for some time now. What’s different is that millennials, an age group which roughly spans 18 to 34, aren’t just buying sneakers and gadgets anymore. Increasingly, millennials comprise a cohort of people purchasing homes, baby clothing, and B2B software. And their strong preference for video, social, and mobile-first content has implications for marketers working across an expanding array of industries. (Click here to see our follow up report with the data broken out by geography if you're interested in regional variances.)
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