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How HubSpot’s Sales Blog Team Broke a 1.5 Year Traffic Plateau

With contributions by Sarah Williams

TL;DR The HubSpot Sales Blog pivoted to an organic-first strategy that helped us bounce back from several months of low traffic. Now we’re applying this strategy to all three of HubSpot's blogs.

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When #1 Isn't Good Enough (for Google) Anymore

TL;DR: Traffic to the HubSpot Blog flattened out earlier this year after growing steadily since 2006. Our team dug into the trend and found that the decline was due to two main changes in Google search: the addition of featured snippets on Search Engine Result Pages (SERPs) and the increase in conversational search.  

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