HubSpot Research

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Global Inbound Trends [from the State of Inbound 2016]

Editor's note: This analysis is an excerpt from our new State of Inbound Report. Sign up for the full data readout here.

Take part in the 2017 study by answering the survey here.

Globally, marketers in NAM (North America) and ANZ (Australia and New Zealand) have the most faith in their organization’s marketing strategy. Just over half of respondents in SEA (Southeast Asia) and EMEA (Europe, Middle East, and Africa) expressed confidence in their strategy.

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Why People Block Ads (And What It Means for Marketers and Advertisers)

Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.

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Asia Pacific Buyers Have Spoken: Sales Needs to Evolve [New Data]

Advances in technology has changed consumer behaviour considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behaviour has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviour have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

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Buyers Speak Out: How Sales Needs To Evolve

Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

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The Effectiveness of Advertising in Asia Pacific

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of direct mail that usually goes straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop-up ads, distracting banner ads, or the dreaded auto-playing video ad.

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