HubSpot Research

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Why People Block Ads (And What It Means for Marketers and Advertisers)

Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.

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The Effectiveness of Advertising in Asia Pacific

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of direct mail that usually goes straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop-up ads, distracting banner ads, or the dreaded auto-playing video ad.

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Native Advertising Rises As Consumers Opt Out

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of mailers that usually go straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop up ads, distracting banner ads, or the dreaded auto-playing video ad.

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