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Top Training Needs for Marketing Teams: A Guide For Marketing Leaders
January 28, 2016 // 4:49 PM
Twenty-four percent of marketing teams state that training is a top challenge for their team.1 Given all the channels marketers must engage in to connect with their audience and generate leads, mastering every marketing tactic proves to be difficult. Lean marketing teams must run SEO for their webpages, launch multichannel campaigns, facilitate social engagement, conduct lead nurturing and scoring, hit their numbers, and hand off marketing qualified leads to sales. Within each marketing element, there are countless nitty gritty tasks a marketer must be aware of. Understandably, some things fall through the cracks. So how can marketing managers help their team stay on top of their game?
Compounding Blog Posts: What They Are and Why They Matter
January 28, 2016 // 12:43 PM
HubSpot Research analyzed blogging data from more than 15,000 companies.1 Based on our analysis, HubSpot recommends that marketers focus on “compounding” blog posts — posts whose traffic grows steadily over time. These posts are far more valuable than “decaying” posts which deliver a surge of traffic and then decay over time. While only one in ten posts are compounding posts, they account for 38% of total blog traffic across our sample. To maximize the chance of creating a compounding post, write articles that solve readers’ problems, are easy to scan, and feature words like “how” and “why” in the title.