HubSpot Research

Your source for the latest marketing, sales, and business data

Artificial Intelligence and You: Demystifying the Technology Landscape

TL;DR: AI technologies today range from simple to extraordinarily complicated. Basic chatbots are enabled by natural language processing, which allows them to understand human language. More complex technologies like IBM’s Watson leverages machine learning to absorb huge amounts of data and create predictive algorithms. This report breaks down the most well-known AI products and technologies on the market today.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Global Inbound Trends [from the State of Inbound 2016]

Editor's note: This analysis is an excerpt from our new State of Inbound Report. Sign up for the full data readout here.

Take part in the 2017 study by answering the survey here.

Globally, marketers in NAM (North America) and ANZ (Australia and New Zealand) have the most faith in their organization’s marketing strategy. Just over half of respondents in SEA (Southeast Asia) and EMEA (Europe, Middle East, and Africa) expressed confidence in their strategy.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

The State of Inbound 2015 [Archive]

Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just downloaded it on a whim, you’re bound to have some questions.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Does Your Website Make The Grade?

The New Metrics of Website Success.

What makes a website great? And more importantly to businesses, what makes a website rank? It used to be that great content and design alone were enough. Today, new factors determine a website’s success. Now, great, high ranking websites have:

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

The State of Inbound 2014 [Archive]

For the past five years, HubSpot has published the findings from its annual survey, which probes marketers on their challenges, priorities, tactics and results, in a popular report branded “The State of Inbound Marketing.”

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

The State of Inbound 2013 [Archive]

Welcome to HubSpot’s fifth annual State of Inbound Marketing Report.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Why People Block Ads (And What It Means for Marketers and Advertisers)

Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

European Buyers Speak Out: How Sales Needs To Evolve

Advances in technology have changed consumer behaviour considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behaviour has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviour have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

Asia Pacific Buyers Have Spoken: Sales Needs to Evolve [New Data]

Advances in technology has changed consumer behaviour considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behaviour has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviour have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

Read More >>
hover_detail_icon add_to_presentation_icon hover_download_icon

No results found.

Want our latest research?

Subscribe to get notifications when there are new reports and charts.

Your Presentation

YOUR PRESENTATION: 3 items

Download Clear