HubSpot Research | Charts | Sales and Marketing

Time spent managing tools

Number of social and advertising tools

Tools slow us down

Cost to manage marketing tools

Number of tools used

Time spent on analysis

Marketing and sales not considered trustworthy

Preferred content channels in the buyer's journey

Preferred content formats in the buyer's journey

Cost per lead benchmarks by industry

Opportunities per month by annual revenue

MQLs per month by annual revenue

MQLs per month by company size

Email open rates by revenue achievement

MQLs per month by revenue achievement

Sales opportunities per month by revenue achievement

Website visits per month by revenue achievement

Leads per month by revenue achievement