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How to calculate a conversion attribution rate

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What is view-through attribution [graphic]

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What is retargeting? [graphic]

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Have telemarketing calls increase in frequency

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How often people answer the phone

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How often people skip commercials

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How often B2B and B2C publishers send newsletters

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Frequency of emails sent by digital publishers

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How digital publishers charge for display ads - total

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How publishers chart of native content - total

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Mobile optimization strategies of digital publishers

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Technologies digital publishers are planning to adopt

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Technologies digital publishers are looking for

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How B2B and B2C publishers charge for display advertising

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How B2B and B2C publishers charge for native content

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Technologies used by B2B and B2C digital publishers

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Subscription types offered by publishers

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Sources of revenue for publishers, B2B vs B2C

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Increasing revenue sources for publishers

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Decreasing revenue sources for publishers

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