Hubspot Research

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Mimi An

Mimi An
Mimi is HubSpot's Market Research Analyst. She loves digging through customer data, travel, and thinking of a third thing when listing stuff.
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Recent Posts

The State of Inbound 2013 [Archive]

Welcome to HubSpot’s fifth annual State of Inbound Marketing Report.

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Why People Block Ads (And What It Means for Marketers and Advertisers)

Everyone today has an opinion about online ads. At HubSpot, we wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.

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European Buyers Speak Out: How Sales Needs To Evolve

Advances in technology have changed consumer behaviour considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behaviour has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviour have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

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Asia Pacific Buyers Have Spoken: Sales Needs to Evolve [New Data]

Advances in technology has changed consumer behaviour considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behaviour has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behaviour have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

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What is a Bot? How Conversational UI is Changing Tech

If you follow technology-focused news sites and blogs, you’ve likely seen a number of articles heralding the arrival of bots. And as the conversation continues to unfold around this emerging technology, it’s hard not to wonder what to make of it. Many people don’t even know what a bot is, let alone understand how or why they should be using it.

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Buyers Speak Out: How Sales Needs To Evolve

Advances in technology has changed consumer behavior considerably in the last two decades. A wealth of information is now available to savvy consumers, who extensively research a purchase before pulling the trigger. This behavior has made its way to business world, as buyers of business technologies, products, and services doing the same type of research before ever connecting with a salesperson. So let’s get real: buyer behavior have changed so much that the traditional sales playbook, developed years and years ago, simply doesn’t work any more.

The idea of “sales is getting harder” might actually be closer to “traditional sales tactics are losing their efficacy” because sales tactics today do not match up with buyer expectations. It’s about time that sales catches up with the consumer with a sales process that matches the buyer’s preferences. If salespeople cater to what buyers want, sales won’t be so hard after all. And what do buyers want? Glad you asked...

Read More >>
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The Effectiveness of Advertising in Asia Pacific

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of direct mail that usually goes straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop-up ads, distracting banner ads, or the dreaded auto-playing video ad.

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Native Advertising Rises As Consumers Opt Out

People have long faced nuisances from marketers and advertisers in their lives: telemarketing calls during dinner, purposely loud and obnoxious commercials interrupting TV shows, or piles of mailers that usually go straight into the recycling bin. These types of advertisements, which push products and services onto unwilling consumers, have been joined by a new breed of ads that exist solely in the digital marketplace. Think pop up ads, distracting banner ads, or the dreaded auto-playing video ad.

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Top Training Needs for Marketing Teams: A Guide For Marketing Leaders

Twenty-four percent of marketing teams state that training is a top challenge for their team.1 Given all the channels marketers must engage in to connect with their audience and generate leads, mastering every marketing tactic proves to be difficult. Lean marketing teams must run SEO for their webpages, launch multichannel campaigns, facilitate social engagement, conduct lead nurturing and scoring, hit their numbers, and hand off marketing qualified leads to sales. Within each marketing element, there are countless nitty gritty tasks a marketer must be aware of. Understandably, some things fall through the cracks. So how can marketing managers help their team stay on top of their game?

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