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Emma is the director of the HubSpot Blog team. She's passionate about management, marketing, and cats. Emma regularly writes about the best CRM software on the market.
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When #1 Isn't Good Enough (for Google) Anymore
December 18, 2017 // 3:00 PM
TL;DR:Traffic to theHubSpot Blogflattened out earlier this year after growing steadily since 2006. Our team dug into the trend and found that the decline was due to two main changes in Google search: the addition of featured snippets on Search Engine Result Pages (SERPs) and the increase in conversational search.