HubSpot Research

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Emma Brudner

Emma Brudner
Emma is the director of the HubSpot Blog team. She's passionate about management, marketing, and cats. Emma regularly writes about the best CRM software on the market.
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Recent Posts

When #1 Isn't Good Enough (for Google) Anymore

TL;DR: Traffic to the HubSpot Blog flattened out earlier this year after growing steadily since 2006. Our team dug into the trend and found that the decline was due to two main changes in Google search: the addition of featured snippets on Search Engine Result Pages (SERPs) and the increase in conversational search.  

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